Private beta · UAE & GCC sellers only

Your Buy Box won't
watch itself.

Sentinel monitors your most important Amazon.ae SKUs, protects your margins with intelligent guardrails, and shows exactly when competitors are taking ground — so you stop reacting late and start operating like the market is already mapped.

Join early access See what Sentinel does
AK
MS
FH
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60+ sellers already on the waitlist across UAE & GCC

Buy Box monitor Intelligent repricer Competitor intelligence FBA + Easy Ship aware
live monitor
Buy Box recovery
91%+18% this month
Margin guardrails active

Sentinel is watching your top-selling ASINs, tracking undercuts, and refusing loss-making reprices.

Tracked SKUs
24/7 watch
Muscle Rulz Creatine Your offer · FBA
AED 89
Winning
Core Champs Whey Competitor closed gap
AED 149
Watch
Allmax Isoflex 2lb Buy Box lost 7 min ago
AED 219
Lost
The problem

Amazon moves fast.
Seller dashboards don't.

Most sellers do not need another bloated platform. They need a focused operating layer that watches their top SKUs, flags what matters, and acts before margin leaks become routine.

⚠️

You find out late

By the time most sellers notice a Buy Box drop, the damage is already done. Visibility slipped, ad spend kept burning, and the competitor learned your reaction speed.

📉

Repricing gets reckless

Winning on price is easy when you ignore true costs. Winning with margin intact is what actually compounds a business.

🧩

Seller Central hides the signal

Critical decisions are buried in tabs, reports, and delayed visibility. You should not need detective work to understand your best SKUs.

🚚

FBA and Easy Ship behave differently

One pricing logic rarely fits both. Easy Ship competitiveness, fee structure, and delivery expectations need their own guardrails.

What Sentinel surfaces

The signals that actually change action

Instead of acting like a full seller suite, Sentinel is deliberately narrow: top 10–50 SKU monitoring, disciplined repricing, clear competitive movement, and faster understanding of what deserves attention right now.

Buy Box ownershipwho won, when it changedLive
Margin-safe floorprice floor after real feesGuarded
Competitive pressurehow tight the market isDynamic
FBA vs Easy Ship logicdifferent rules, same controlSplit
How Sentinel works

Connect once.
Run forever.

Connect your Amazon account, define your pricing guardrails, and let Sentinel watch your highest-value SKUs continuously.

01

Connect in minutes

Authorize Sentinel through Amazon’s vetted integration path. No scraping. No fragile workarounds. The data you care about starts flowing immediately.

02

Set your guardrails

Define floor prices, max discount tolerance, and listing-level rules. Sentinel stays aggressive only inside the limits you approve.

03

Recover margin intelligently

Anyone can undercut. Sentinel aims higher: hold the Buy Box at the strongest price the market still allows.

0Average Buy Box win rate
after 30 days
0Average margin recovery
in the first month
0Minutes to connect
and start watching
0Hours a day Sentinel watches
so you do not have to
Core features

Small surface area.
Serious operating leverage.

Sentinel stays deliberately focused on the operator workflows that matter most: monitoring, repricing, competition, and fulfilment-aware decision-making.

Always-on visibility

Know the moment the market shifts.

Sentinel is designed to watch the listings you care about most. The aim is not “more data.” The aim is faster clarity on whether you are winning, slipping, or already late.

Buy Box lostAllmax Isoflex 2lb · 7 min ago
Take action
Competitor matchedCore Champs Whey · 1 new offer
Monitor
RecoveredMuscle Rulz Creatine · held floor
Recovered
Margin-first repricing

Guardrails first. Movement second.

Repricing only matters if it respects the real floor: referral fee, fulfilment cost, Easy Ship or FBA logic, and the minimum margin you refuse to compromise.

Safe floorCalculated after live fee assumptions
AED 143
Current offerStill winning above minimum
AED 149
Suggested moveNo change — protect spread
Hold
Focused competitive awareness

Track pressure where it pays to care.

Sentinel is built for your top SKUs, not your entire catalog. That means fewer dashboards, cleaner decisions, and tighter attention on the ASINs that move profit.

Pressure score3 aggressive sellers in last 24h
High
Price stabilityWhey isolate category
Medium
ActionabilityWorth monitoring today
Top 12 SKUs
Channel-aware logic

FBA and Easy Ship should not share the same assumptions.

One platform, two operational realities, same control surface.

FBA competitivenessFast delivery boosts eligibility
Strong
Easy Ship spreadSeparate fee-aware floor
Protected
Rule splitDistinct logic per fulfilment path
Enabled
Fulfilment-aware

Built for FBA.
Sharp on Easy Ship too.

Different fulfilment paths need different assumptions, different floors, and different operating instincts.

FBA mode

Exploit speed without wasting margin.

When fulfilment speed is on your side, Sentinel helps you use that advantage instead of immediately conceding price.

  • Fee-aware floor built around FBA economics
  • Buy Box movement tracked against fulfilment strength
  • Repricing stays controlled even in crowded listings
  • Ideal for high-volume ASINs where losing the box hurts fast
Easy Ship mode

Account for the realities Amazon doesn't explain well.

Easy Ship can stay competitive, but only when pricing respects its own cost structure, delivery expectations, and margin requirements.

  • Easy Ship fee logic baked into price protection
  • Separate floors from FBA listings
  • Shipping-time impact surfaced where relevant
  • Sharper decisions on SKUs where Easy Ship needs extra discipline
The Sentinel suite

More modules are coming.
The sharp kind.

A focused landing page today, a sharper operating system tomorrow.

Q2 2026
✍️

Listing Assistant

Generate cleaner titles, bullets, and descriptions shaped around what Amazon rewards — without starting from a blank page.

Q2 2026
🔍

ASIN Hunter

Check whether the product already exists, avoid duplicate battles, and launch against the right listing foundation.

Q2 2026
🖼️

Image Intelligence

Surface stronger product visuals by exploring multiple sources and identifying assets that fit listing performance and brand safety.

Q4 2026
📊

PPC Intelligence

See ad spend in the context that actually matters: Buy Box status, suppression risk, and whether your spend is feeding real growth.

Setup

Fast to connect.
Hard to outgrow.

No dev work. No scraping. A clean setup flow that gets Sentinel watching quickly.

1

Authorize

Connect your Amazon account through the approved integration flow and choose the SKUs you actually want watched.

2

Define rules

Set margin floors, pricing tolerances, and channel-aware logic so Sentinel knows exactly where it can move and where it should stop.

3

Operate lighter

Use Seller Central for what only Seller Central needs. Let Sentinel handle the repetitive watchwork on your most important listings.

Early access

Still fighting the market with bare hands?

Sentinel is built for sellers who know their top ASINs deserve tighter control, but do not want another massive platform. Join the early-access list for launch updates, founder pricing, and first access to the next modules.

Email Sentinel Back to top
Founder pricing locked in Early members get first access to the current product and the next Sentinel modules as they roll out.
Built for UAE & GCC sellers The page stays focused on the exact market you want to serve first.
Small by design Sentinel stays narrow on purpose: top SKU monitoring, intelligent repricing, and operator-grade clarity.